Rob Gaunt, Managing Director

The brief

I run a family business that prides itself on delivering an exceptional, personable and friendly service.

Jim had already done an amazing job on my CheckAtrade page, which we’d had numerous great comments on. We now wanted to update our web presence so had a complete re-design done. There was only one man who could write the site in the style we wanted. That was Jim.

The action

I’d looked at so many other double-glazing sites, and found (to our benefit) that they generally lacked soul.

I didn’t need to go into too much detail about every type of glazing; I focused on how the buyer would feel once it was installed, along with the key benefits. I made sure that the copy came across as friendly and conversational, ensuring that Truglaze’s personality shone through.

The result

Once again, Jim didn’t disappoint. And the speed in which he delivered the copy far exceeded our expectations. He wrote 22 pages, of which 21 were approved on the first draft – absolutely outstanding.

And the best bit – sales were way up. Thanks Jim

Sales up by at least 22%.

See website | See CheckAtrade page