A simple rewrite of your website’s homepage could double enquiries… easily
Polish your company’s biggest shop window and give visitors a better view.
Your homepage is probably the most significant page in your site’s navigation.
It’s your main shop window and has approximately 3 seconds to stop a visitor from hitting the back-button. It has to swiftly convince them that their problem is about to be solved. How well it does that, is heavily influenced by the quality of the copywriting – in other words, the messaging.
I often see beautifully designed sites that lack a convincing emotional hook or message.
Something that focuses on the needs of the reader and overall user experience.
On top of that, they often have inadequate meta data and poorly structured copy, leading to unnecessarily low search engine rankings. It’s a shame; because with a little more work, they could be performing really well. They are literally building a barrier to visitors, enquiries, and sales. Could this be happening to you? Can you honestly say that your site looks and reads better than your nearest competitors?
