Terms & Conditions

The boring but essential stuff.

Terms and Conditions

The following applies to work being commissioned directly by the client or agency/individual acting on behalf of their client.

I will assume that the commissioner of the work is also the ‘paymaster’ unless otherwise agreed in writing.

For the purposes of these terms & conditions I will refer to the ‘paymaster’ as the ‘commissioner’, ‘you’, the ‘client’, ‘customer’, ‘third party’ or ‘agency/agencies’.

The term ‘work’ refers to ‘copy’, ‘copywriting’, ‘research’, ‘planning’, ‘internal/external factors’ and any other reference to carrying out activity in accordance with a written or verbal instruction to work from the client.

An instruction to commence work indicates that you agree in full to these terms and conditions without prejudice.

All terms and conditions apply unless otherwise agreed in writing.

Quotations / proposals

Before any work commences a full breakdown of costs will be submitted within a formal proposal/quotation or detailed email. Quotations are valid for 30 days.

All quotations/proposals are provided on the basis that the scope of work doesn’t change during the course of the job. In the event that it does, you will be notified and costs to accommodate these changes will be submitted to you. These changes will take place once the cost has been approved and, where necessary, paid for.

Payment terms

Jobs up to the value of £400 require prepayment in full.
Jobs between £400 and £800 require the first £400 to be paid as a deposit.
Jobs starting from £801 and above require a 50% deposit.

Balance payment to be made immediately upon submission of ‘final’ drafts with accompanying invoice.

Deposit payment is due upon invoice.

I accept the following payment methods:-

• Direct bank transfer
• Cash
• Cheques (2% surcharge applies)
• PayPal (5% surcharge applies)
• Credit Cards (5% surcharge applies)

No credit is given unless otherwise agreed in writing.
Late payment in relation to balance payments is subject to a 15% ‘late payment’ fee.
For in-house, consultancy and training work, payment is due within 7 days of invoice.

Drafts, revisions and timescales

One draft/concept, plus two revisions will be supplied, where necessary.

Complete rewrites are considered to be additional drafts and will be charged accordingly. If this is required a quote will be submitted before commencing work.

Submission of the first piece of work to the client will take place on or before day seven of receipt of deposit/prepayment.

All timescales specified within proposals/quotations are approximate and are subject to change in accordance with a job’s pace, typically dictated by the client’s feedback response times.

I will incur no penalties in the event that submissions are delayed, unless a work schema or set of metrics have been drawn-up and agreed in writing, in advance.

Feedback, proofreading and approval

I require feedback within 3 working days of submission of work.
In return I will aim to send revisions back to you within 1 – 3 working days.

Once work has been completed and approved, it will be sent away to be independently proofread. Once checked, drafts will be sent back to you marked: ‘final’.

If the client fails to provide feedback within 14 days, I can, at my discretion make a decision to cancel the job. See ‘my/your right to cancel’.

If something goes wrong

My goal is to always do my very best to make the client happy.
On the rare occasion a difficulty arises, I will endeavour to be fair and resolve issues in a professional manner and without delay.

If this requires further drafts or revisions outside of the agreed work-scope and cost, I will, at my discretion, provide them at no additional cost to the client.

My/your right to cancel

Work can be cancelled by the client up until the point of paying a deposit, without incurring any cost.

Paying a deposit is a clear instruction by the client to proceed with the work.

If in the unlikely event a job isn’t ‘working out’ for whatever reason, either party can ‘call time’ and end/cancel the job at any point.

The only notice that’s required by either party is an email giving an ‘instruction to cease work’. This will ensure that work stops with immediate effect.

Any work that has been created/carried out up until that point will be paid for by the client – whether approved or not.

If time has been spent on planning, research or other internal/external factors (regardless of how much content has been written), these work costs will also be taken into account and deducted from the deposit. This is regardless of whether time allocation was detailed on an invoice, quotation or proposal. Time is charged at £55 per hour.

After work costs have been deducted any remaining balance/monies will be reimbursed back to the client.

If the work has exceeded the value of the deposit, the client must pay the total value/balance.

The client owns the work that has been created and submitted, providing it has been paid for.

Consultancy / working in-house

My daily rate is based on an eight-hour working day. Typically from 9:00 to 18:00 with 1 hour for lunch, unless otherwise agreed in writing. Travelling expenses are charged in addition to my daily rate unless otherwise agreed in writing.

Working with agencies and third-parties

Deposit payment terms as per ‘payment terms’ heading.
For balance payments allow an additional 14 days to settle. Payment after this period will incur a ‘late payment’ fee of 15%.

Unless otherwise agreed in writing, and providing the client approaches me with the job proposal, I am able to deal directly with the client in acquiring work without the requirement for me to inform the agency/third-party.

No client exclusivity arrangements will be entered into.

For in-house, consultancy and training work, payment is due within the time specified on the invoice – typically 7-14 days.

Responsibility for accuracy

I accept no responsibility for the accuracy of the copy/content that I submit or the claims that I make when in consultation.

It is the sole responsibility of the client to ensure that all statements, claims, promises, information on said service or product, and guarantees are upheld in accordance with the laws of England and Wales.

No claim for compensation or reimbursement due to loss of earnings or any other detrimental effect to the business in question can be made against myself or other party/s working on my behalf.

Showcasing your project

I can, without requiring your permission, showcase your project amongst my website’s portfolio pages.

Managing expectation

I cannot guarantee search engine rankings or listings, and my job as a website & SEO copywriter is to give you the best possible start in your pursuit of driving traffic to your website – assuming that that has been defined as a goal.

Search engine optimisation is best achieved by way of a mix of search engine marketing
(SEM), social media, and other on/offline marketing activity.

I can only advise on best practice, and make no guarantees as to rates of conversion, search engine rankings or
ROI (return on investment).


Once all invoices have been paid in full, the client takes full ownership of the work/ copy’s copyright and intellectual property rights.

Jurisdiction of law

This agreement is governed by the laws of England and Wales, without regard to its conflict or choice of law provisions. The 1980 United Nations Convention on Contracts for the International Sale of Goods shall not apply to this agreement.

Customer acknowledges and agrees that England is an appropriate place for venue of any litigation and that English courts have exclusive jurisdiction over this agreement and Customer. In the event the Customer and Seller are unable to resolve any Customer dispute, and any collection action, suit or other judicial proceeding is commenced, the prevailing party in any such collection action, suit or judicial proceeding shall be entitled to recover its costs and reasonable legal fees incurred.

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